The debate rages on about ESPN. While every sports fan gives thanks that there’s a network out there dedicated to 24/7 sports coverage (how else could we get our fix of the Lumberjack World Championships?), but some critics argue that the “Evil Empire” has created a monopoly on sports coverage that leaves us subject to their discretion, opinions, and bias.
While that is an important question to continue to ask as new all-sports networks come and go (yeah…CBS Sports Network…good luck with that…), there’s one thing everybody who watches ESPN can agree on: they make the funniest commercials of all time.
Seriously, when is the last time you saw one and didn’t laugh? When an advertisement that causes you to produce only a slight chuckle is considered a disappointment, you know you’ve got some good commercials on your hands.
This post isn’t coming entirely out of nowhere. I saw this new ESPN commercial making the rounds on Facebook today. It’s closing in on two million views on YouTube, so you may have seen it before. Even if you have, it’s certainly worth another look.
And that’s just the tip of the iceberg. The “It’s Not Crazy, It’s Sports” campaign is just the most recent brilliance from the ESPN writing team. They’ve also produced classics with the “NBA On ESPN” commercials and done some solid work with “Baseball Tonight” ads, but their bread-and-butter is the beloved and borderline genius, “This Is SportsCenter” franchise. These are just a couple of my favorites, but I haven’t seen a dud yet.
Part of what makes them so great is the fact that the athletes that appear in them are always dressed in full uniform. For some reason that makes them that much more hilarious.
Anyway, my point is that if these guys can do such good work for 30-second spots on ESPN, why can’t they branch out and make a sitcom that can rival the garbage that’s on right now? You’re telling me you wouldn’t tune in on Wednesdays at 9 p.m. to watch anything they put on the air. Oh wait, that might eliminate room on the ABC schedule for “Don’t Trust The B—- In Apartment 23” or “Happy Endings.” My apologies.
I assume that the people that write these commercials also write other ads or television shows. I’d just like to see them all get together and create one solid 30-minute comedy. Is that so much to ask?